Multi-channel retailing is a marketing strategy that offers the B2C customers a choice of ways to buy products. A true multi-channel strategy covers purchases from a store, purchases from a website, telephone ordering, mail orders, interactive television, catalog ordering and comparison shopping sites. The aim of a multi-channel retailing strategy is to maximize revenue and loyalty by offering your customers choice and convenience.
Beside this standard multi-channel approach we extend the strategy to our Multi-Maket-Multi-Channel Stragey (3MC-Strategy). Based on the product selection we enable our customers to serve their B2C customers on every market over every sales channel.
Due to years of experiences, we optimized the 3MC-Strategy in terms of labour, shipping time and warehouse costs. An integral part of this strategy is our fulfillment system all over Europe.