User innovation refers to innovation by intermediate users or consumer users, rather than by suppliers.(source: New York Times, 2007)

Its quite easy to understand that the user of products do have a lot of ideas to improve and redesign them. But to translate their wishes into new products or retrofits is a long way to go.

Our clients often talk the talk but do not walk the walk. We support our clients to create new products and retrofits of existing products according the wishes and ideas of their own customers.