User innovation refers to innovation by intermediate users or consumer users, rather than by suppliers.(source: New York Times, 2007) Its quite easy to understand that the user of products do have a lot of ideas to improve and redesign them. But to translate their...

Online businesses are fueled by efficiency. As ever-improving technology and devices work better, even business processes need to improve. This necessitates specialization as a way of life — which presents a compelling rationale to outsource ecommerce logistics. Third...

Multi-channel retailing is a marketing strategy that offers the B2C customers a choice of ways to buy products. A true multi-channel strategy covers purchases from a store, purchases from a website, telephone ordering, mail orders, interactive television, catalog...